Or at least… she had it. This month, 11 former and current employees of Djerf Avenue, the 27-year-old Swedish influencer’s multimillion-dollar fashion and beauty brand, anonymously accused the ...

Djerf Avenue. One employee described working at the company as “psychological terror” in a story published last week by the Swedish tabloid Aftonbladet. “To anyone who I’ve hurt or let ...

Matilda Djerf’s sartorial power ... her jumper was from her brand Djerf Avenue, which she confirmed and alluded to it being a first look for her autumn ‘fits that will drop later in the ...

The couple’s approach to the interiors is as unpretentious as it is elegant, with its warm minimalism complemented by Matilda’s creations for her company, Djerf Avenue. “This space had to ...

The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience as the firm's growth exploded.

To this end, the pair have ornamented their space with vintage touches, like antique chandeliers and wallpaper that mimics the dainty floral designs visible in Matilda’s now-famous Djerf Avenue ...