The Djerf Avenue website says, “Djerf Avenue is my safe space, and I hope that translates to all of you through the products and content we create.” (Image: Djerf Avenue/ Instagram) ...

Djerf Avenue Beauty’s new hair products are ideal for the blowout expert. But if you have a simple hair-styling routine, like me, the On The Go Styling Gel is a better bet than the Breezy ...

You may know Matilda Djerf from her natural, bouncy blowouts and her chic European “It” girl aesthetic, or perhaps from her successful fashion brand Djerf Avenue. Since the Swedish model ...

Djerf Avenue has achieved impressive success with its authentic personality, and size-inclusive approach. The company went from zero to $35 million in revenue in just 4 years.

Djerf Avenue posted a similar statement on its Instagram Story on Oct. 7, but it didn’t stop the backlash. Djerf briefly deactivated her personal TikTok account because of the controversy and ...

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Matilda Djerf has broken her silence following accusations from 11 former and current Djerf Avenue employees of bullying and "psychological terror" in a new documentary. Swedish newspaper ...

We have reached out to Matilda and Djerf Avenue for comment, and will let you know if we hear back. Here's Why Everyone Is Talking About Matilda Djerf, AKA The Fashion Influencer Who Reportedly ...

Djerf Avenue The campaign is accordingly cozy, featuring images of Richie Grainge enjoying breakfast in her jammies, peering out a wreath-adorned front door and Djerf, 26, balancing a pile of gifts.

And Djerf Avenue Beauty started in the same way. I was just missing a hair care brand that I genuinely love, and when I run out, I need to go and purchase more.