Djerf Avenue The campaign is accordingly cozy, featuring images of Richie Grainge enjoying breakfast in her jammies, peering out a wreath-adorned front door and Djerf, 26, balancing a pile of gifts.

You may know Matilda Djerf from her natural, bouncy blowouts and her chic European “It” girl aesthetic, or perhaps from her successful fashion brand Djerf Avenue. Since the Swedish model ...

Djerf Avenue posted a similar statement on its Instagram Story on Oct. 7, but it didn’t stop the backlash. Djerf briefly deactivated her personal TikTok account because of the controversy and ...

We have reached out to Matilda and Djerf Avenue for comment, and will let you know if we hear back. Here's Why Everyone Is Talking About Matilda Djerf, AKA The Fashion Influencer Who Reportedly ...

Djerf Avenue has achieved impressive success with its authentic personality, and size-inclusive approach. The company went from zero to $35 million in revenue in just 4 years.

Looking at Djerf Avenue’s array of products is like peeking into Djerf’s actual closet. With oversize blazers, trouser pants, miniskirts, tube tops, flowy button-downs, midi dresses and simple ...