In another post, @N adiamcd praised Primark's dressing gowns, writing: "It's giving Djerf Avenue," and in yet another TikTok, ...

Matilda Djerf's viral dressing gown, €130. Pic: Djerf Avenue. Kelsea Ballerini, Taylor Swift, and Sabrina Carpenter at the Grammys 2025. Pic: ...

There are also many items sure to delight floral fans, including an £11 Floral Dressing Gown and a £10 Coquette Floral Single Duvet Cover Set.For reference, Djerf Avenue offers its popular fruit ...

In another post, @Nadiamcd praised Primark's dressing gowns, writing: "It's giving Djerf Avenue," and in yet another TikTok, @Charlotteadoyle said: "Djerf Avenue dressing gown [alternative] in ...

Fans of Djerf Avenue are running to Primark for fruit-themed sleepwear and night-time essentials. While fans love the luxury of Djerf Avenue's robes and loungewear, Primark's budget-friendly ...

Matilda’s pricey £120 Summer Berries dressing gown is listed on her Djerf Avenue website. And thankfully the Asda version is just £20 and has been given rave reviews.

For one week only, Scandinavian “It” girl Matilda Djerf is bringing a bit of her native Sweden to the Big Apple. Her clothing, home — and now beauty — brand, Djerf Avenue, is staging its ...

Djerf Avenue has achieved impressive success with its authentic personality, and size-inclusive approach. The company went from zero to $35 million in revenue in just 4 years.

Primark fans loving new spring range that's as 'stunning' as £115 Djerf Avenue Primark's sleepwear range has impressed Djerf Avenue fans who love the fruit-themed dressing gowns and sleep ...

Meanwhile, @Charlotteadoyle shared a similar video, captioned: "Djerf Avenue dressing gown [alternative] in Primark." The shopper told fans: "Run don't walk." Someone replied: "So cute." ...

Matilda’s pricey £120 Summer Berries dressing gown is listed on her Djerf Avenue website. And thankfully the Asda version is just £20 and has been given rave reviews.