Djerf founded her clothing brand in 2019 with her partner and CEO Rasmus Johansson. Since 2019 Djerf Avenue has gone beyond clothes, releasing accessories and homeware which have been adored by fans.

Djerf Avenue. The 27-year-old entrepreneur addressed the allegations in a lengthy Instagram post on Tuesday, less than one week after Swedish outlet Aftonbladet published their bombshell exposé.

which alleges a toxic work environment at her clothing company, Djerf Avenue. Testimony from 11 current and former employees accused Djerf of creating a toxic workplace culture described as ...

We can't show that." Djerf's clothing brand, Djerf Avenue, has long prided itself on being size inclusive, often featuring models with a range of body types. It's also reported that one employee ...

That is, until she launched Djerf Avenue Beauty, an extension of her clothing and lifestyle brand. “It felt like a longer and more difficult process to create beauty products,” Djerf says over ...

Fans of a Swedish clothing brand have slammed its founder ... The Scandinavian influencer first began her business Djerf Avenue with her boyfriend Rasmus Johansson in 2019, and quickly made ...

Matilda Djerf, a Swedish influencer and co-founder of the popular fashion brand Djerf Avenue, has responded to accusations that she created a climate of “psychological terror” in her workplace.

Employees claimed Djerf Avenue founder belittled them, called them names and forced one worker to scrub her toilet Fashion influencer Matilda Djerf has been accused of bullying and body shaming by 11 ...

Founded in 2019 by Matilda and her boyfriend Rasmus Johansson, Djerf Avenue is a fashion line that sells clothing staples, hair products, and homewares. The brand really popped off during the ...

Djerf launched her clothing label, Djerf Avenue, in 2019. According to the BBC, it made $55 million in revenue last year. Photo shows A tanned woman with blonde voluminous hair looks at the camera.