You may know Matilda Djerf from her natural, bouncy blowouts and her chic European “It” girl aesthetic, or perhaps from her successful fashion brand Djerf Avenue. Since the Swedish model ...

Djerf Avenue has achieved impressive success with its authentic personality, and size-inclusive approach. The company went from zero to $35 million in revenue in just 4 years.

One thing about Matilda Djerf is that she’s always going to have perfect hair. The content creator’s blonde voluminous hairstyle and impossibly bouncy curtain bangs have enthralled her ...