She's kinda a big deal in the modern-day fashion blogger space, famous for popularizing her perfectly coiffed "butterfly haircut" and an aesthetic ... of her brand, Djerf Avenue, alleging that ...

Djerf Avenue recently posted a shoot of 40 of their ... This situation definitely serves as a stark reminder that no matter how aesthetic and pretty something might seem, you can never really ...

The Swedish influencer has become the face of an entire "clean girl" aesthetic for young women and launched her clothing brand, Djerf Avenue, in 2019. By Lily Ford Swedish social media influencer ...

Matilda Djerf/Insatgram A rep for Djerf Avenue did not respond to ... All About the First-Of-Its-Kind Case About Copying a Social Media Aesthetic Never miss a story — sign up for PEOPLE's ...

Some of these smaller influencers were styling outfits inspired by her aesthetic, some of them were pointing out other dupes on the internet. One TikTok creator Aliya Sumar said she “woke up one ...

Djerf Avenue is also now doing monthly anonymous ... Known for her “clean girl” aesthetic looks and bouncy hair, Djerf recently had a prominent campaign with model Hailey Bieber’s skincare ...

STOCKHOLM, April 11, 2025 /PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing CEO ...