Multi-channel marketing strategies are gaining traction. In 2024, 30% of brands consider their multi-channel approach very successful – up from just 17% in 2023.

Channels of distribution are a critical component of a firm’s go-to-market strategy. A company may elect to sell its products directly to customers (DTC) without the assistance of any intermediaries ...

SaaS struggling to scale? Chrisley Ceme unveils a channel growth strategy for B2B tech firms, emphasizing segmentation, ...

Channel 4 has launched its first equity strategy, ‘Equity by Design’, a framework that sets out how it will create fair outcomes for everyone and accelerate change in the industry. The strategy ...

CrowdStrike has hired a new global lead of channel and distribution strategy, the company confirmed to CRN. Lucy Evans joined the vendor in September, after an eight-year tenure with Blackberry, ...