2. Donated Media Value: Understanding the value of the media placements helps gauge the financial impact of your campaign. If your impressions are lower, but your donated media value is high, those ...

Multi-channel marketing strategies are gaining traction. In 2024, 30% of brands consider their multi-channel approach very successful – up from just 17% in 2023.

SaaS struggling to scale? Chrisley Ceme unveils a channel growth strategy for B2B tech firms, emphasizing segmentation, ...

And when it does, expect it to follow this blueprint. Distribution: No AVOD, Just FAST As VIP+ has outlined, there are multiple multiple streaming distribution strategies available to employ.

For businesses to realize their content's full potential, it must be coupled with an excellent distribution strategy. Here's how to get content in front of the right audience at the right time.

Channel 4 has launched its first equity strategy, ‘Equity by Design’, a framework that sets out how it will create fair outcomes for everyone and accelerate change in the industry. The strategy ...

Channels of distribution are a critical component of a firm’s go-to-market strategy. A company may elect to sell its products directly to customers (DTC) without the assistance of any intermediaries ...

Warner Bros Discovery and Amazon have struck a new distribution deal for HBO Max, returning the streaming service to Prime Video Channels. The agreement undoes a key mission for prior corporate ...

EXCLUSIVE: Video tech firm Channel 1 is rolling out two new AI tools designed to improve the production and distribution processes. The products, First Cut and Prism, help automate workflows and ...