Subject lines that mention "Chanukah" (or other spellings) are much less common, but they average 40% higher open rates than those that use "holiday" or "holidays." Holiday-related email campaigns ...

Marketers need to be black and white about the value of an email message. And there’s no better place to do that than in the subject line. In fact, a new study from email marketing agency ...

Which words in subject lines significantly increase consumer opens of marketing emails, and which words significantly decrease opens? To find out, Alchemy Worx used the Touchstone platform to analyze ...

3. When You’re Trying to Be Personal Don’t Write: Hey Do Write: You. Sending a “Hey” in an email subject line is the same thing as texting “We need to talk” to a friend or someone you ...

Whether you're providing a speaking opportunity, a discount, or a service, make it clear in the subject line what's in it for them. Personalize it with the recipient's name or company name.

Emails with emojis in the subject line showed more abuse complaints with 7 out of 10 campaigns having more abuse reports than non-emojis. Only 3 of the non-emoji campaigns had more abuse complaints.

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Subject lines with 11-15 words had around a 14 percent open rate. Despite this, more than half (52 percent) of the emails fell in this range. The Takeaway.

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According to a new study from marketing technology company Experian Marketing Services, email campaigns with the word "choice" or "choose" in the subject line generated 22% more revenue per email ...