She estimates that hunting out the yellow discount stickers saves her hundreds of pounds a year. "There is no doubt I get a dopamine hit when I get a yellow label food item," says London-based Ms ...

The flash of yellow as you walk down the supermarket aisle can only mean one thing - there are discounts to be had. And the colour of the reduced price sticker hasn't been chosen at random ...

FamilyMart is placing discount stickers with teary-eyed characters and the plea "Please help me" on near-expiration rice balls, sandwiches and bento boxes as part of a pilot program that began on ...

Lidl shoppers across the UK have expressed outrage after claiming the discount supermarket chain has slashed its popular orange sticker discounts and reduction hours. The German international ...