Direct mail also gives marketers control over the sales message and allows them to present a great deal of information about a product or service in the sales letter and brochure. Repeat mailings ...

According to Inc., sending sales letters via direct mail allows cash-strapped small business owners to reach a specific target market at a reasonable cost. Business owners also have the ...

In his book The Direct Mail Solution, direct marketing expert ... The P.S. Research shows that one of the most important parts of a sales letter is the P.S. Very often people will look at the ...

In his book The Direct Mail Solution, direct marketing expert ... you'll be well on your way to receiving a great response from your sales letter.

Here are five basic direct mail tools that you can use to generate sales leads quickly and inexpensively. 1. Sales Letter The letter is one of the simplest and most effective direct-mail tools ...

Direct mail advertising can include cooperative mailings, where a company's ad goes out with other businesses, or a solo advertising piece that only contains information from one business.

There are literally hundreds of effective, attention-grabbing ways to open a sales letter. Here are three that I have found to be particularly profitable, all of them easily adaptable to any number of ...

When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.

newsletters and sales letters. Major corporations know that direct-mail advertising is one of the most effective and profitable ways to reach out to new and existing clients. What’s the advantage?