While direct mail postcards are an excellent marketing tool, they’re not for everyone. There will always be a few kinds of products and services that require a door-to-door sales approach.

The next step customers must take. That’s your call to action, or CTA, and it can mean the difference between a postcard marketing campaign that bombs or breaks company records for direct-mail ROI.

The smallest 4×6 inch postcards can sometimes be a perfectly good choice for marketing purposes, but for most businesses and campaigns, larger 5.5 x 8.5 or 6 x 11 sizes perform even better.

If you want to boost sales using direct mail, you need more than just a pretty postcard. You need a strategy that grabs attention, drives action, and delivers a solid return on investment.

Most direct mail postcard companies have options when it comes to the size of your card. If the company you choose doesn't give you options, choose another company. Usually, your options will look ...

With direct mail, each dollar you spend is actively producing more dollars for you in terms of new leads and new clients. In addition, the more you use direct mail, the better your results get. When ...

When Mailchimp itself launched in 2001, the founders sent direct mail to potential customers, but had to arrange printing of the mailers, then label and stamp them themselves.

Postcard Services has launched DirectMailManager.com, a new software-as-a-service Web-print-mail system that makes direct mail simple. Users can upload their artwork, import their own data or ...