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Denison Hatch, founder and editor of Who’s Mailing What, features direct-mail letters that consistently succeeded in attracting donations to the sponsoring organizations. He traces the history of ...
VDP gives direct mail marketing new life, allowing you to carefully craft printed pieces to speak directly to customers. The choice of fonts, colors, images, layout and text all affect how well ...
There are a ton of examples to look at. Check out these five fun direct mail folds: Rectangular Twist Fold – This is a really fun fold to pull open. Imagine what you could do with a fold like this.
According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...
Using this information, they send her a direct mail piece showcasing smart ovens with recipes based on her likely cooking preferences. A QR code leads to a personalized video demo using ...
Here are five ways to add loyal customers to your restaurant using direct mail marketing: 1. Grand Opening or Special Promotion Postcard Direct mail makes it simple to target your customer demographic ...
Compare that figure with direct mail’s paltry 1 percent to 2 percent.” Wait! We’re talking click-through response rates.