Working with their local post offices or professional list brokers, small business owners can create targeted sales mailings within their budget to maximize the success of their direct mail campaigns.

In his book The Direct Mail Solution ... throw in some examples. Then all you have to do is gather your notes--it's like assembling a jigsaw puzzle. You start putting all the pieces together ...

Augmented reality: Creating a direct mail piece that comes to life and can ... (Pokémon Go is a widely recognized and fun example of augmented reality.) How can you create an experience with ...

First published in 1993, this practical book with examples of successful direct-mail packages ... includes 26 design tips to increase the number of people who look at a direct-mail piece and make a ...

Are there examples that stand out to you? There is no shame in taking a direct mail piece that you received and making it your own. Of course, sometimes the opposite is true and you get inspired ...

There are a ton of examples to look at ... Give your prospects and customers a fun experience with your next direct mail piece. Before you commit to a design, reach out to your mail service ...

For example, Epsilon, North America’s largest ... When you are trying to decide what format to use for your direct-mail piece, always put yourself in your customers' shoes.

For example, if you make $50 per hour and it took you four hours to create and send out the direct mail piece or coordinate the process then add the $200 cost of your time into the investment amount.

Several examples of direct-mail-gone-wrong have ... that the more effective a direct mail piece is, the less compliant it’s probably going to be. “Once you start putting things in regulatory ...