Moore's latest advancements in direct mail personalization complement its AI-powered dynamic creative optimization (DCO) for hyper-personalized digital fundraising.

In a direct mail package, maps have been a pretty common element for many years. They should always make it as easy as possible for a prospect to find you and do business with you.

5. Tap into all the senses. One of direct mail’s most valuable features — and one that separates itself from digital media — is its ability to stimulate multiple senses.