Direct-mail marketing is more than catalogs, postcards and mass mailings. The reality is so much different today. Data-driven approaches have transformed direct-mail marketing and given it many of ...

The good news in direct mail is that this is typically low (a 0.5% response could have you hit break-even, so a 1% response could have you doubling your money).

In its 2021 analysis of the direct mail marketing space, Jet Mail noted that some campaigns involving 2,500 mailers yielded a 30% response rate – 750 responses.

In 2020, companies spent $15.9 billion on direct mail, according to data from Magna, and it remains an important channel to reach your customers. Often the focus is on the main attributes of a mailing ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

This marketing method can be used by both b2c and b2b direct mail marketing campaigns. All you need to have as a business owner is an identity, a call to action and of course a means of contact.

According to the Taradel study, most small businesses currently use a combination of digital strategy and direct mail for marketing. More than 60 percent responded that they would continue to use ...

Direct mail is the key to a fully optimized marketing strategy in 2024. In a world of digital clutter, direct mail lets you create lasting impressions, be more noticed and leave a lasting impact ...

A personalized direct mail strategy for REALTORS helps them in creating a lasting impact. Personalized messages increase the likelihood of recipients engaging with the content, as they feel valued ...

Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its audience targeting/data limitations, according to recent research ...

Direct mail costs more than email marketing on account of postage — a first class letter postage costs $0.78 and a small postcard costs $0.61 to send first class — in addition to mailing lists, ...

MINNEAPOLIS, Minn., July 15, 2025 (SEND2PRESS NEWSWIRE) — Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by ...