Direct mail design is quite different from traditional ... she will usually scan it for key points. If your main ideas are easy to scan, and compelling enough, she will continue to read.

Sometimes the best ideas in direct mail design have already been used. The first thing you can do is look at the mail that comes to your home or business. Are there examples that stand out to you?

Basically you want to get noticed, be relevant and make your point to get them to buy. Direct mail ideas that standout and tie in with a message: You can also make your message stand out by using ...

I have written several successful direct mail pieces ... how your approach to design will bring benefits, and they will be interested. Figuring out this proposition is hard and most consultancies cop ...

With a direct-mail coupon service, you'll sell local businesses on placing coupon ads in your publications, then mail them out to local residents. Everybody benefits, including you! With the new ...