This helps CTS gauge the real-time performance of digital ads compared to linear. The ad management platform helps provide a unified view, and the relationship with Innovid makes the workflow function ...

After confirming picture and signal, you configure it in the app to interpret what it’s pointed at; it can read circular, semicircular and linear gauges, digital and rolling or analog digit ...

The intervention comes as linear TV’s adspend crown slips, falling 24% in 2020 alone as digital alternatives proliferate, propelling the market share of connected TV (CTV) up 19%.

In a groundbreaking move for the industry, Tremor’s self-service planner utilizes direct linear and digital integrations to deliver cross-platform media plans from real-time available units ...