The digital advertising landscape is undergoing a seismic shift driven by the emergence of generative AI. This transformative technology is reshaping how creative directors create, deliver and ...

AdCreative.ai is a great tool for data-driven marketers. It creates ad design options based on your brand and visuals, ready for A/B testing on platforms like Meta, Instagram, LinkedIn and Google Ads.

For creative to perform in the way it's expected to, data needs to serve as the connective tissue across the growth engine for the entire digital marketing team, including creative strategists.

In the AI era of digital advertising, creative optimization is becoming table stakes for major ad platforms. Reddit acquired Memorable AI, a creative testing startup that specializes in tailoring ad ...

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption ...

Digital audio advertising is growing by more than 6% annually, evidence of its growing popularity and effectiveness. Yet small businesses encounter a number of obstacles when moving into this space.

Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad format—Sponsored Snaps. This initiative, which delivers a full-screen video Snap ...

TodayTix Group has acquired Arthouse, a full-service digital advertising agency. Financial terms of the deal were not disclosed, but the companies said that Arthouse will operate independently ...

HONG KONG, July 22, 2025 /PRNewswire/ -- Organised by the Hong Kong Association of Interactive Marketing ('AIM') and sponsored by the Cultural and Creative Industries Development Agency ('CCIDA'), the ...

AI boosts digital ad creative performance through better personalization, targeting and optimization. Yet, the data from these tools doesn’t replace the need for careful metric tracking and ...