Business lists are typically categorized according to the North American Industry Classification System (NAICS), which assigns code numbers to different types of businesses. In direct mail ...

In this edited excerpt, the author reveals six different types of direct mail pieces you can choose from. There are many different formats and designs to choose from when planning a direct-mail ...

The advice given for the best returns on a direct mail campaign runs the gamut from hiring a copywriter to using different types of collateral with the same message to reinforce your offer. The most ...