There’s a difference between being confident and blind. Let’s face it, in today’s world of rapid change, there is a possibility that you are partially wrong or even completely wrong.

In other words, at least in their sample, the most successful executives in the most successful organizations are viewed as high on measures of honesty and integrity on 360 assessments.

Be honest in everything you do. The PR industry also gives new meaning to the age-old idiom, "Honesty is the best policy." To gain the public’s trust, earned media must be honest with the public.

Honesty and integrity are in critically short supply these days. To Warren Buffett, arguably the world’s most successful investor, integrity is a non-negotiable to establishing high-trust teams ...