The ability to easily export Google Ads account information to Microsoft Advertising is a huge time-saver. But that doesn’t mean Microsoft Advertising is a copy-and-paste channel.

QUESTION: I’ve been using Google Chrome as my default browser for years, but how does Microsoft’s Edge compare? ANSWER: For the majority of us, the browser is the most used program on our ...

Key differences between Google and Microsoft and how to adapt your PPC strategy Just because Microsoft has adopted much of Google’s interface and optionality doesn’t mean the two platforms are ...

This second in a two-part series explores the differences between Google and Microsoft approaches to email, voice, video, mobile, real-time communications, and other applications. This post is the ...