Microsoft's Bing is making notable progress in the search market, leveraging AI to chip away at Google's long-standing ...

The updates to Bing are part of Microsoft's effort to capture more of the estimated $286 billion market for search advertising globally. Google has also recently showcased generative AI upgrades ...

While Google still holds the lion’s share of search traffic, the rise of AI tools is reshaping how people find information.

Bing’s usual results page continues below the Google-like search bar, with the first link being for Google itself. Still, as I said earlier, it’d be easy to mistake this for Google for anyone who ...

2. Backlinks Both Bing and Google value backlinks, but there are a few differences in how the two judge link quality. When it comes to backlinks, Google always prefers quality over quantity.

While Bing AI has been available to most users around the world since February, Google began the public release of its chatbot Bard only on Tuesday. “Bing has less than a tenth of Google’s market ...