Korean tire manufacturer Hankook is trying to change that, however, with its Hankook Tyre Design Challenge. Here's a look at the student-submitted concepts that took the top prizes in this year's ...

Mr. Horvath wields a tire-carving tool like many artists handle a brush. He carved wood figurines as a hobby, so when tire carving was developed in the mid-70s he couldn’t wait to give it a try.