Remember: The interaction with the last-mile delivery team may be the only human-to-human interaction a consumer has with a brand. Get this right and you’ll turn casual buyers into loyal customers.

Uber unveiled a US$20 billion stock buyback program and forecast its third-quarter bookings above Wall Street estimates on ...

Of course, the pre-AI era KPIs of measuring brand loyalty are still relevant: repeat purchase rate, customer lifetime value, ...

With dozens of schemes vying for attention, often offering nearly identical discounts and promo deals, loyalty has begun to ...

TORONTO, June 3, 2014 /CNW/ - Maritz Canada and Maritz Loyalty Marketing today announced they have joined forces, creating a new agency under the name Bond Brand Loyalty. Bond's business model ...

Lockdown also had a notable role in the wavering loyalty to brands. In Japan, where there was no formal stay-in-place order given, just 33% of people adjusted their shopping habits.

The rising cost of living is eroding brand loyalty as consumers seek more cost-effective alternatives October 12, 2023 by Seung Hwan (Mark) Lee, Professor and Associate Dean of Engagement ...

She reasons long-term budgeting and brand loyalty are not made for each otherl. To make a living in an expensive city like Toronto on a freelance writer’s salary, Brosc has had to be frugal.