And that's where “Management,” the M in CRM, comes in. If your idea of CRM consists of putting customer data on an agent's desktop — and doesn't go any farther — then you are mismanaging that ...

CRM directors come from diverse professional backgrounds. Some came from within their companies, starting from roles such as VIP manager, customer service, email marketing etc., while others came to ...

CRM systems and software allow you to store customer data, pipeline and lead information, and other crucial details about your buyers in one place. Centralizing this data is one of the core ...

A CRM application, on paper at least, promises to replace all of these functions with a single, integrated system that lets information flow freely between different groups.

Companies deploy CRM solutions to improve business performance, maximize customer relationships and enhance customer service, but many deployments fail to meet expectations. There are many reasons ...

What does collaborative CRM actually mean? Find out inside PCMag's comprehensive tech and computer-related encyclopedia.