A discount ticket promotion by movie theaters across the country turned out to be a blockbuster hit ... moviegoers over the usually slow Labor Day Weekend, according to the National Association ...

It's the second straight year theaters are trotting out the one-day event at the ... The average movie ticket in 2022, according to NATO, cost $10.53. The discount gimmick turned into the highest ...

Concession discounts are up to each exhibitor. At last year’s event — which was held Sept. 3, the Saturday of Labor Day weekend — tickets were $3. In the midst of a slow Covid-recovery for ...