The strategy featured a striking 3D window display at David Jones’ Elizabeth Street flagship, generating over 1.2 million impressions in just three months, while a captivating pop-up ...

The Elizabeth Street store’s refurbishment will be completed by early 2020. Picture: Supplied But he warned David Jones to also embrace online shopping and social media strategies.

David Jones’ Elizabeth Street store in Sydney has changed little. “It’s amazing how stores trying to get up-market consumers use Times New Roman font and black and white.

A model showcases designs by Studio.W during the label launch at David Jones Elizabeth Street Store on August 20, 2015 in Sydney, Australia.A model showcases designs by Studio.W during the label ...