Data cloud company Snowflake today announced it has signed a definitive agreement to acquire Samooha, a startup building “data clean room” technology to help businesses securely share and ...

If these data clean room walls could talk … well, they can, actually. Especially now that chatting with clean rooms is becoming a trend. On Wednesday, AppsFlyer launched a function within its data ...

Head in the Clouds Samooha brings an “big easy button” to the Snowflake clean room product, said Carl Perry, Snowflake’s director of product management. Media buyers can use Samooha to query their ...

Every third business was using a data clean room (DCR) in 2023, and 87% of executives expected this technology to gain even wider adoption in 2024. The same survey states that the average company ...