“So it gets the word out about DM through things like that.” Additionally, DM items like T-shirts, sweatbands, bottle-opener keychains and shot glasses help bring an element of fun to the event.

Emma Chamberlain shut down her online store following backlash after it emerged she charged fans $10,000 to receive an Instagram DM. The 21-year-old, who rose to fame after joining YouTube in 2017 ...

Katie Bates, a Weinberg senior and the DM merchandise co-chairwoman, said the post-party allowed key participants to be recognized at a time when people were not so tired.