Canadian cryptocurrency platform Bitbuy launched a rebranding campaign earlier this week and is reportedly the first crypto company in the country to layer programmatic DOOH into its media strategy.

Out of home media is not only recovering from the 2020 media disruption, it’s gaining momentum thanks to DOOH growing into a “mainstream” channel within overall digital and video media planning.

Investments in programmatic digital out-of-home (DOOH) advertising keep growing, making this environment a trend for 2025 and the foreseeable future. By 2029, DOOH ad spend is projected to surpass ...

Digital out-of-home (DOOH) advertising is offering marketers huge opportunities in 2024. Find out from these expert insights as to what benefits the channels gives now.

As with all other digital channels, the best uses of DOOH that combine creativity with addressability are underpinned by technology and data. The challenge with DOOH compared to other digital channels ...

The DOOH segment grew by 24.2% in 2022, its second consecutive year of double-digit growth, according to the OAAA. But those years of double-digit growth largely reflect a recovery from what Insider ...

Not all DOOH networks are created equal, and selecting the right channel is critical to maximizing the effectiveness of a campaign. Captivate is a prime example of a publisher that excels in audience ...

The Digital Out of Home (DOOH) market is anticipated to rise at a considerable rate during the forecast period, between 2016 and 2030. In 2022, the market is growing at a steady rate and with the ...

In the second article in ExchangeWire's 2022 predictions series, industry experts predict what next year will hold for the traditional and digital out-of-home sector, which has face particularly stark ...