Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

The bottle is 30 ounces and comes with a flip-lid custom cap design compatible with Gatorade's Gx-flavored concentrate pods. Only 2,500 bottles were produced by Gatorade, which will retail for $59.99.

Additionally, Gatorade unveiled a custom squeeze bottle, co-designed by Flagg. The bottle features his favorite color, blue – which happens to be the same color he wore at Duke and will don with ...

"Gatorade is pioneering a new approach and making one-to-one personalization a reality with generative AI, leveraging Adobe Firefly Services to deliver highly customized water bottles and unlock ...

Splashed with luminous blues and pinks — his favorite colors — Tatis Jr.'s bottle pays homage to his days growing up in the Dominican Republic. Perhaps the catchiest image on the bottle is a ...

The 30 fl oz bottle was launched last month, and is available now. Here's where to buy the Gatorade Smart Gx Bottle. Once you've used your pods, a four-pack typically costs $21.

Gatorade will toss in a Sweat Patch and a pack of four pods of your choice at no extra cost. In case you're interested in the gummies, those will run you $26 for one batch or $46.80 for a bundle.

Gatorade said its upcoming product will be "competitively priced" and available in various sizes, plus its bottles will be made from 100 percent recycled plastic. Never miss a story — sign up for ...

Gatorade's new smart water bottle can change how athletes and other physically-inclined individuals measure their hydration levels. Detail view of a sports bottle at the bench in a game between ...

Gatorade will expand its all-day hydration lineup with new functional products designed to support athletes beyond game time, ...