Without understanding the customer's journey, companies struggle to provide relevant, helpful content. A 2019 Gartner survey reported that 82% of organizations had created customer journey maps.

In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

In this article, sports betting and casino platform provider Uplatform examines the four most common mistakes operators make when designing a customer journey and shares tips on how to avoid them.

Once you have a solid understanding of your audience, you can start to define the scope of your journey map according to their goals. If the purpose of your journey map is to improve the efficacy of a ...

A data-driven approach to customer journey mapping helps marketing, sales, and customer service teams learn about customers on a deeper level and understand some of the more unpredictable ...

A customer journey map, also referred to as a service blueprint or customer interaction map, aims to capture the touch points between a customer and a business, including its products, services ...

The ecommerce customer journey encompasses the complete end-to-end experience, starting from the first interaction with a brand’s online store and culminating in the final purchase.

A stunning 83% of customer experience professionals report disappointing results from their firms' customer journey mapping efforts. Here’s how to avoid a similar fate.

However, the process of journey mapping also comes with some intrinsic benefits that are too valuable to ignore. Here are three of my favorites and how to act on them.

“We are now for the first time giving our customer service reps a subway map so they can see where a customer is in a journey and may have questions,” he says, noting that retirement planning ...