The customers’ perception is brand reality Before devising our own rebrand at our railroad components company, Miller Ingenuity, my team discovered that our market perceived us as “the Felpax ...

Retailers must tackle the '4 p.m. price dissatisfaction surge.'In today’s fiercely competitive retail environment, effectively managing price perception is crucial to customer satisfaction. In an era ...

In addition to tracking weekly click-through data, the campaign also utilized online pop-up customer perception surveys. These surveys enabled monthly tracking of customer perception towards Microsoft ...

The Role of Seating in Customer Perception When you sit in a comfortable and well-designed chair, you’ll feel more relaxed and positive about your dining experience.

There are two kinds of trust that the study says play a part in consumers’ less-than-rosy perception of products that describe themselves as “AI-powered.” The first kind, cognitive trust ...

Customer experience isn’t just about what people see; it’s about what they feel. Sound, scent and texture play a direct role in how customers engage with a space, whether they linger or leave.

Wine corks do more than seal bottles - they change consumer perception of the wine iteself. The holiday season is in full swing, and so are holiday get-togethers. What’s the go-to hostess gift ...