The Hirohata Merc, a prime example of the custom car scene that blossomed in midcentury Southern California, notched two records in its sale. By Brett Berk A customized 1951 Mercury coupe ...

When he turned back around, flames were licking out from under the custom Mercury. “I shouted to my wife that the car was on fire and quickly grabbed the fire extinguisher from inside,” Don said.

Both cars are low-mile cars built ... fender skirts, a '50 Mercury rear window, Cadillac hubcaps, and whitewall tires are other classic custom modifications made to the Merc.

Verified by builder Eddie Paul, this chop-top 1949 Mercury custom is the last surviving car used in the iconic musical. For 35 years, no one knew where any of the cars from Grease ended up ...

Despite its appearance in numerous magazines and style books (see the article in the February 1960 issue of Custom Cars below) the Leo Lyons Mercury is, by Hacker’s own admission, a product of ...

One of the most iconic custom cars of all time, the Hirohata Merc, this weekend crossed the auction block for US$1.95 million, almost twice its pre-sale estimate. The 1951 Mercury was one of the ...

He died in 1981. But his name lives on with one of the most influential custom cars in American hot-rod history: the Hirohata Mercury. This story originally appeared in Volume 3 of Road & Track.

If you’re wondering why this Mercury is so important: Fair question. This car wasn’t the first to receive a chopped top. It’s not the first car to receive a custom pillar-less look ...