On Wednesday, it was revealed that the new product — KKW x Argenis Creme Color Sticks — will debut at BeautyCon in NYC on Saturday, April 21, and on the KKW Beauty website on Monday, April 23.

Beyoncé debuted a new hair color called "Crème Brûlée Blonde." Her colorist spoke to WH about the inspiration behind the change and how to get the look.