Schema markup aids Google’s crawlers and machine learning algorithms in understanding web content more efficiently and cost-effectively. It can play a role in reducing Google’s operational costs.

Unlock the power of Schema Markup to boost your website's visibility and click-through rate. Learn why adopting Schema Markup is essential in the age of AI-driven search.

Schema markup is no longer just an SEO tool. It’s crucial for AI-driven search and effective content strategy in today’s digital landscape.

Adding defined required and recommended schema markup to a webpage can also make it eligible for an enhanced search result, known as a rich result. Rich results include reviews, ratings, course ...

Schema markup’s real ROI surfaces when we treat it as an evolving dialogue, not a one‑shot code paste. Google’s June 2025 retirements won’t be the last; AI Overviews will likely expand ...

Adding entities into schema can help Google better understand the key topics of your content. In this article, I’ll walk you through a step-by-step process of using entities in schema markup.

Microsoft has confirmed it uses schema markup to help its LLMs (large language models) understand your content. There has been a debate around if AI models and LLMs use schema or structured data ...