Priest and nun print ad, 1991. (Oliviero Toscani/Benetton/CBC) However, he came to prominence in the 1980s as creative director for Benetton, the family-owned fashion chain based in northern Italy.

Print’s reach may be declining, but it offers trust, tangibility, and deep engagement, said Lalatendu Das, CEO, Publicis Media, South Asia. Print ads continue to evolve.

See Axe’s zany new spot from LOLA MullenLowe and McDonald’s U.K.’s ‘Side Missions’ campaign gamifying the brand experience.

Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in ...

Endy ‘s VP of marketing Julia Cooper tells MiC that the media plan represents a different channel mix for the company. Although it has previously invested in print advertising, it’s not a typical ...

Creative Zone champions a future-ready approach where founders integrate AI and digital tools into their business models from ...