YInMn Blue will be the inspiration for the fifth shade of blue crayons in the company’s 24-count box, which is Crayola’s top selling item. The others are: blue, blue green, indigo, and cerulean.

To celebrate the new name in a gigantic way, Crayola created and unveiled the world’s largest crayon — which is a whopping 15.6 feet in length and weighs 1,352 pounds — winning the Guinness ...