And in 2018, there was a query about whether a self-respecting Texan would be caught dead in a shiny black straw cowboy hat, à la country ... and several that wore out and have been lost to ...

Say you’re one of the richest people in the world and you just so happen to be going to space. Now say you’d like people to focus on the fact that you’re, you know, going to space.

For the last two weeks or so, people on Twitter, Reddit, and Tumblr have been adding cowboy hats to pictures. Alas, this nascent cowboy-hat meme — a.k.a. the “What in Tarnation” meme — is ...