"To add a bronze glow to Kelsea's cheeks, I swept the CoverGirl TruBlend So Flushed High Pigment Bronzer in the color 420 Warmth from her temples across her cheekbones," Deenihan tells PEOPLE.

This video features a summer date night look using Covergirl's Trublend Undercover Concealer. COVERGIRL PRODUCTS USED: - ...

CoverGirl's TruBlend Matte Made Foundation is proof that the entire industry — from luxury to drugstore — is taking action to ensure their products are accessible and applicable to all ...

But it isn't just her inclusion that makes her ad for CoverGirl's TruBlend Foundation so powerful. Typically, foundation is seen as something used to cover up or even out skin tone.

Zendaya used CoverGirl TruBlend Liquid Makeup in Toasted Almond ($10) on her complexion once she was done with her eyes. Her technique is to apply foundation at the center of her face, and to work ...

Previously, CoverGirl's largest foundation range was its TruBlend Liquid Makeup in 21 shades, so this is a marked step up. Especially given the price: the TruBlend Matte will be going for $8.49 to ...

Now CoverGirl is the latest brand to take a major step forward with its new launch, TruBlend Matte Made Foundation which boasts 40 shades ranging from fair to medium, and tan to deep.