Despite being a first for CoverGirl's roster, Deanna isn't the first model with vitiligo. has paved the way for models with skin conditions since her rise to fame on America's Next Top Model in 2014.

Jefferies reported sales for a CoverGirl foundation increased 269% year-over-year after going viral. Two prominent TikTok creators made videos about the product. One video received 3.3 million views.

Previously, CoverGirl's largest foundation range was its TruBlend Liquid Makeup in 21 shades, so this is a marked step up. Especially given the price: the TruBlend Matte will be going for $8.49 to ...