Rainbows are a common motif during this time, and they often emerge suddenly on company logos or as Pride stickers on Instagram. These corporations’ rainbow attire can seem like a good thing ...

“Pride Month is, of course, that time of year when corporations get together and financially exploit the decades-long struggle of gay people for acceptance and equality,” Stewart said as he ...

TikTok users have also brought other companies' Pride collections into the fold, including merchandise shown on Hot Topic and Walmart's websites. The notion of Pride being a "branded holiday," as ...