The Own A Piece of It campaign was created by Ogilvy Canada, featuring seemingly innocuous green billboards with square ...

Coming up with an ingenious solution to avoid copyright complications, the brand has cleverly 'borrowed' legendary logos in its latest billboard campaign in promotion of its fractional investing ...

Lloyds has embarked on a controversial revamp of the bank’s famous black horse logo by turning the steed’s head around. The much-loved horse is one of the world’s most recognisable corporate ...

Private lender YES BANK has unveiled a new logo and brand identity, as well as a marketing campaign. The bank said the new identity is designed to meet the needs and aspirations of customers.

YES Bank today unveiled its new logo as part of its “refreshed brand identity”, and expects to roll it out across its branch network over the next three months, MD and CEO Prashant Kumar said ...

Yes Bank on Tuesday unveiled its new and refreshed brand logo. The logo is designed to resonate with consumer needs by providing them utmost experience, a company statement said.

The bank’s red-and-white logo – in use since 2002 – will change to a Solar colour scheme redolent of a dawning sky with a yellow-to-orange gradient Its slogan will exhort customers to ...