“Choose a soft pink, mauve, or nude gloss ... to the Huda Beauty liquid blush lineup, the shade Ube Cream is perfect for fair skin tones. While there's an obvious cool-toned lilac undertone ...

The Soft Pinch Matte Bouncy Blush, $27, is now available at Kohl’s. The shades follow the typical Rare Beauty branding, with names like Hope (nude mauve), Grateful (soft red), Happy (a cool pink ...