An E-commerce conversion funnel describes the stages a potential buyer goes through until placing an order. These stages include awareness, consideration, decision, and finally, the conversion or ...

Jean-Marc BELLOT Updated Thu, Nov 16, 2017, 11:12 AM 0 ...

In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack. You thought you were running the funnel? You’re ...

In the previous installment, I outlined the key differences between a typical optimization plan and a holistic strategy for conversion rate optimization. In short, the difference is between tweaking ...

As a result, the marketing funnel (the process by which someone moves from having a need through to final conversion) has become the spine of consumer approach and engagement.

If this is Greek to you, read up on creating Google Analytics conversion funnels. Below is what the Google Analytics funnel visualization report looks like. 2. Conduct the “your mom” test ...

But as Michaeli has exemplified here, focusing on optimizing your conversion funnel is not only incredibly powerful, it’s essential to reaching your acquisition goals. TACTIC 4: Value Exchange ...