For example, in one scenario, participants could be invited to take a short survey to gather basic data, and then they could be directed to a contextual environment that replicates the look and ...

Through Sounder’s integration with Spreaker, all English content is now analyzed through a brand suitability and contextual targeting environment to ensure buyers are being presented with a ...

Contextual targeting has emerged as a scalable and effective solution—and Upwave’s data shows that IRIS.TV is helping brands cut through the noise and deliver stronger brand impact.

For the first time, marketers can have 100% confidence in where their video ads are being safely placed thanks to 4D’s integration with IRIS.TV. Marketers now can leverage 4D’s advanced computer ...

Safety within context is actually relative. While most advertisers don’t want their ads appearing next to an article on HIV, a condom brand aiming to communicate safe sex might. Understanding the ...

Another example is “Intel Inside” where a computer that had that logo on it was believed by many to perform better than one that did not. So, although successful branding of this kind is rare ...

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced the launch of DV Authe ...

Immediate, home to trusted brands that people love, which reach more than a third of UK adults, has announced a technology partnership with Mantis, a leading brand safety and contextual advertising ...

Four studies support the conclusion that the evaluation of a target brand is influenced by its presentation in the context of advertising for brands from a different category. The specific effect of ...

NEW YORK, March 27, 2025--(BUSINESS WIRE)--Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced that Spreaker ...