So, you must be flexible in your approach to your content creation. Conclusion As you can see from the 10-step plan above, developing a content marketing plan is a cycle rather than a one-off task.

STEP 4: CREATE A CONTENT PLAN SPREADSHEET AND CALENDAR Now that you’ve developed a content plan for posts, organize them in a spreadsheet and schedule when and where they’ll be posted.

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...