"But what kind of logo design goes along well with those ideas?" asks Haiyang Yang, an assistant professor at the Carey Business School. Yang, an expert in consumer psychology, partnered with ...

Logo color affects consumer emotion toward brands, study finds. ScienceDaily . Retrieved May 25, 2025 from www.sciencedaily.com / releases / 2014 / 04 / 140408112210.htm ...

Aetna on Wednesday announced that it is rebranding itself with a new logo and a heightened consumer focus in another clear demonstration that health reform is changing the insurance market.

Pepsi is ditching this logo after brutal consumer feedback. Picture: Supplied The new logo embraces its 125-year history. Picture: Supplied The goal in reimagining the logo was to infuse “great ...