Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

But how does it work? Here's what you need to know. There are three types of cone cells in the eye – S, L, and M – each one sensitive to different wavelengths of the colors blue, red and green.

With five participants (including three of the researchers), they utilized a laser beam to stimulate a cone cell in the retina. Normally, three different cone cells—S (blue-sensitive), L (red ...

By isolating and focusing on stimulating only the M cells on the retina, they created a new color signal that the human eye ...

This is not the first time researchers have stimulated individual cone cells — the photoreceptors in the eye whose signals the brain interprets as colour. But this time it was done across an ...

Creating zebrafish cone mosaic-defective mutants DSCAM (Down Syndrome Cell Adhesion Molecule) is a protein that helps nerve cells connect properly during development. It was first found in humans ...

as well as model various eye diseases. In addition, the team is looking into ways to use Oz to provide an experience that allows a small percentage of people to acquire a fourth cone cell ...